21 Janu. Tour down under 2014

Celebrating our sporting heritage and enduring legacy of timing for elite sports, TAG Heuer is proud to partner with the Tour Down Under as the tour’s Official Timekeeper.

At the forefront of innovation and precision, TAG Heuer Professional Timing has set a new benchmark for cycling in Australia. As Stage 1 of the Tour Down Under gets underway today with 20 teams and 140 riders, TAG Heuer is proud to introduce its GPS race tracking system. GPS tracking devices will deliver real time updates, providing officials, spectators and commentators access to real time stats on race position, distance to go, and gap time. In addition to the GPS tracking system, TAG Heuer’s transponder technology is used to rapidly identify each rider and record times as the field passes the finish. Finish-line cameras, operating at 2,500 scans per second then confirm the order of finish to provide the conclusive result at the finish line.

Philip Richards, TAG Heuer’s General Manager for Australia and New Zealand said the company was thrilled to be a part of the action unfolding in South Australia.

“Timing for elite sport is embedded in TAG Heuer’s DNA,” says Richards. “We are excited to bring our obsession with mastering speed to the Tour Down Under.”

“This week will see the world’s best cyclists competing for the Ochre Jersey in the first event on the UCI World Tour calendar. We will witness great competitive spirit in the quest for ultimate performance – an all too familiar pursuit for us at TAG Heuer,” says Richards.

Thanks to TAG Heuer’s relentless quest for innovation and uncompromising determination to push the boundaries of watchmaking, in addition to digital timing systems TAG Heuer has mastered traditional mechanical watchmaking to 1/10th, 100th, 1/1000th and an astonishing 5/10,000ths of a second in its own mechanical chronograph movements.

Find out more about TAG Heuer Professional Timing

For live results and more information on the Tour Down Under 2014