02 July. The Time Changers - TAG Heuer Haute Horlogerie

Pioneering avant-garde requires imagining beyond the possible. Micro-blades and magnets instead of hairsprings. Belts instead of gears. Never because it is new, but always because it is better. Faster, more precise, more reliable, more avant-garde.

In 1860 as a young watch maker, Edouard Heuer had an obsession: to master time.

In 1882 he became one of the first watchmakers to specialise in chronographs. Then as the business expanded and the automobile age was born and cars quickly became faster and more sophisticated, the Heuers were always there, creating the equipment designers and drivers needed. By 1911, the Heuers had pioneered dashboard chronographs. In 1916 they launched a new era in precision with the Mikrograph: the first stopwatch to measure 1/100thof a second.

The Pioneering Spirit lives on

153 years later thanks to a relentless quest for innovation, a passionate pioneering spirit and an uncompromising determination to push the boundaries of mechanical watchmaking, TAG Heuer is the world leader in prestigious and high precision chronographs.

Over the past decade, TAG Heuer’s Avant-Garde Haute Horlogerie workshop – a 25-person team of scientists, engineers and designers, has achieved some of the most revolutionary breakthroughs in watchmaking to reach astonishing feats in high precision timing, mastering 1/10th, 1/100th, 1/1000th and 5/10,000ths of a second.

At the core of TAG Heuer’s Avant-Garde Haute Horlogerie accomplishments of today is the high-precision Mikro Series. First seen with the Carrera Mikrograph, and featuirng TAG Heuer’s patented dual chain technology, the Mikro series is a platform of powerful technological innovations that totally reinvent many of horology’s centuries-old hypotheses about how watches must work. Indeed, the game changing TAG Heuer Carrera Mikrogirder 10,000 concept chronograph introduced in Basel 2012 is the first mechanical chronograph capable of capturing and displaying 1/10,000th of a second. This new milestone in watchmaking won the prestigious Aiguille d’Or at the Grand Prix d’Horlogerie de Geneve in 2012, the highest Award in luxury watchmaking.

A Decade of Unrivalled Innovation

2003 Mikrotimer

First wrist-timepiece accurate to 1/1,000th of a second

2004 Monaco Sixty – Nine

First reversible timepiece with a traditional dial on one side and a digital display on the other

2004 Monaco V4

World’s first transmission driven with belts, linear mass and ball bearings

2005 Diamond Fiction

First digital Swiss watch accurate to 1/1,000th of a second

2006 TAG Heuer Carrera Calibre 360

World’s first wrist chronograph accurate to 1/100th of a second

2008 TAG Heuer Grand Carrera Calibre 36 RS2 Caliper

First mechanical movement engineering with Rotating Systems

2009 Monaco 24

First timepiece with the ‘Advanced Dynamic Absorber’ system protecting the movement against shocks and vibrations

2010 TAG Heuer Grand Carrera Pendulum

World’s first escapement working with magnets instead of the traditional spiral hairspring

2011 TAG Heuer Carrera Mikrograph

First-ever chronograph displaying the 1/100th of a second on the central chronograph hand

TAG Heuer Carrera Mikrotimer

First-ever chronograph displaying the 1/1,000th of a second on the central chronograph hand

2012 TAG Heuer Carrera Mikrogirder

First-ever chronograph accurate to 5/10,000th of a second – the world’s fastest regulator

2013 TAG Heuer Carrera Mikropendulum

First-ever high-frequency chronograph regulated by magnets accurate to 1/100th of a second

2014 TAG Heuer Monaco V4 Tourbillon

TAG Heuer celebrates the 10th anniversary of the Monaco V4 by unveiling the world’s first tourbillon driven by belts