TAG Heuer, along with Zenith, are the first watchmaking brands to set up in the heart of the ultra-chic resort of Zermatt. In partnership with Schindler Haute Horlogerie, they are opening their boutique at no. 14 on the prestigious Rue de la gare.
The opening of this boutique, perched at an altitude of 1660 m in the very centre of Zermatt, gave rise to Wednesday's inauguration full of joy and hospitality, in the purest mountain traditions. Around one hundred hand-picked guests had the opportunity to attend this wonderful festive occasion.