Luxury goods are highly sought after for their quality, rarity, craftsmanship and heritage. These attributes are the result of significant investment by brand owners in the areas of innovation, research and development, specialised manufacturing and rigorous quality controls.
To protect this investment and the integrity of their brands, luxury goods companies enforce strict controls across every aspect of their businesses, including their distribution network. Whilst many brands retail their products exclusively through their own boutiques or e-commerce sites, authorised retail partners can also be appointed to sell products on the brand’s behalf.
Selecting and maintaining a network of authorised retailers is essential in controlling the authenticity and quality of the goods sold. In addition to protecting the luxury experience for customers, purchasing from an authorised retailer ensures consumers benefit from the brand’s manufacturing warranty and after sales service.
With the advent of online shopping sites in particular, customers may be unaware that many of their favourite luxury goods are being sold by unauthorised dealers. At a glance, these offers may appear very attractive in relation to the asking price. But the hidden cost of buying from an unathorised retailer can often outweigh any saving on the RRP.
What risks are you facing when purchasing a luxury product from an unauthorised retailer?
Conversely, buying from an authorised dealer ensures customers have complete confidence in their purchase and full access to the benefits of a manufacturing warranty and qualified service network. When buying direct from company boutiques or flagships, many brands also offer extended after-sales services to their customers, from special VIP experiences in-store to becoming part of the brand’s community.
To ensure you are purchasing from an authorised TAG Heuer retailer, please visit: http://store.tagheuer.com/