In April 2014 TAG Heuer was thrilled to welcome football’s superstar, Cristiano Ronaldo, as its newest brand ambassador.
The partnership represents the perfect fit – like TAG Heuer, Cristiano demands perfection and pushes himself harder than anyone in his domain. TAG Heuer is the world leader in prestigious and high precision chronographs, and Ronaldo is the best in his sport. Such success is achieved only from incredible passion, belief, motivation, and discipline. It requires pushing the limits and never giving up.
Born on the island of Madeira in 1985, Cristiano Ronaldo is a two-time Ballon d’Or winner, Real Madrid forward and Captain of the Portugal team for 2014 World Cup in Brazil. Ronaldo became the highest-paid player in history when he moved to the prestigious club of Real Madrid in 2009. No doubt Ronaldo will continue to break records, push his sport to new levels, and change the face of the game for years to come.
TAG Heuer’s CEO, Stephane Linder, recently caught up with Cristiano to get the superstar’s thoughts on what it means to be a true time changer.
1. What’s the secret of success?
Self-motivation and self-challenge are the keys: you have to work harder and better than everyone else. And never forget that there is always room for improvement: you can get better every day.
2. What makes you a Time Changer?
I’ve had the chance so far in my football career to set a few records, and to make a contribution to football history. That and having my own playing style, which is slightly different from everyone else’s, makes me a Time Changer.
3. How do you recharge between matches?
During a season, especially one finishing with an international competition like this year’s World Cup, I don’t really have time to do anything other than football. Between training and playing matches every three days, it’s an intense schedule. But if I have some time, I like to spend it with my family and friends in Madrid or back in Portugal. I also interact a lot with my fans on my social networks.
4. What is your personal goal?
My personal goal is to continually improve my play and win more trophies. I want to contribute as much as I can to the success of my club during the season and Portugal in international play.
5. Do you set your own challenges?
The club and the coach set objectives for the players, which are always very challenging, but it’s entirely up to me to set my own personal challenges. I set myself new ones every day. This is how you improve.
6. Why did you decide to partner with TAG Heuer?
When TAG Heuer came to me and explained their plans, it made total sense. I knew the brand before and I have always liked it and what it stands for: prestigious and high-end watches, and with such a strong background in sport, it’s a perfect fit. We share the same values of self-motivation and discipline, pushing one’s limit, never giving up.
7. Which TAG Heuer watch do you prefer?
It’s difficult to choose but I would say the Carrera Calibre 1887 chronograph. It’s at once chic, casual and sporty.
8. What is the relation for you between playing football and watchmaking?
Being a great footballer demands a lot of work and training, constantly repeating movements and being really precise, daring new things and being well prepared and equipped. This is exactly how I view watchmaking. New watches do not come out of nowhere. Watchmakers have to work hard on design and on the technology they put inside each watch.
9. Tell me the exact moment when your destiny changed?
When I left Madeira and my family in 1997 to join Sporting Club de Portugal and when I moved to Manchester United in 2003. These were two crucial moments in my life, because in both cases I was still so young, just a boy.
10. Do you follow the rules, or you defy them?
Of course the rules of the game must be followed, even more so when you are a professional footballer. But the game is rich, there are many ways to express yourself, to show creativity, defy the expectations of others, and surprise even yourself.