The most celebrated horological companies in the world compete for the top prize at the annual Grand Prix de l’Horlogerie de Genève. It is the Swiss watch industry’s most prestigious event : the ultimate showcase for watchmaking skill and leading edge design.

The stated mission of the Grand Prix awards is to encourage creativity and new talent. A number of prestigious prizes are presented during a glittering ceremony in the Grand Théatre of Geneva. These awards include the"L'aiguille d'Or" or Golden Hand, the Public Prize, the Jury Prize, and prizes for Design, Complicated Watch, Men's Watch, Ladies Watch, Sports Watch, Jewellery Watch, and Best Watchmaker.